Over the last 10 years, Coca-Cola Consolidated has welcomed the holiday season with an event that brings together the Coca-Cola Consolidated community and holiday cheer in Charlotte, North Carolina. Thanks to the collaborative efforts of Red Moon Marketing and Coca-Cola Consolidated, the annual Christmas tree lighting event has become a cherished tradition, with 1,200 to 1,500 local Coca-Cola Consolidated teammates invited each year. Held on the front lawn of Coca-Cola Consolidated's headquarters, this event epitomizes the spirit of the season, offering a vast array of attractions designed to include attendees of all ages.

In 2023, the event featured an inflatable obstacle course and inflatable slide, multiple trains offering rides around the venue, and interactive Virtual Reality. The joy continues with talented balloon artists, face painters bringing smiles with creative designs, and a dessert table serving a variety of fresh holiday treats. An ice cream truck serving cranberry Sprite floats, a video gaming truck, snowy photo opportunities, an appearance by Santa, and the Coca-Cola Caravan added to the festivity, ensuring that there was something for everyone to enjoy.

Behind the scenes, the dedicated Red Moon Marketing team worked to bring this holiday vision to life. Their role extended far beyond planning; they were instrumental in capturing the event on video, coordinating with the many vendors to bring this magical event to life, and ensuring that every detail was meticulously organized. From the initial planning stages to the successful conclusion of the event, Red Moon Marketing was prepared as Coca-Cola Consolidated’s experienced event marketing partner, bringing expertise and enthusiasm to every aspect of the evening.